American Airlines Fall Festival 2026
Coverage of the AT&T booth at the American Airlines Fall Festival, where Live Engraving Events laser etched attendee names onto leather luggage tags on site.
- Client
- Live Engraving Events
- Service
- Event Videography
- Location
- Fort Worth, TX
- Year
- 2026
A working booth with a portable etcher running continuously and a queue that never stopped moving, so the coverage had to show the craft without interrupting it.
The booth
Live Engraving Events brought a portable laser etching machine to the AT&T booth, personalizing leather luggage tags with attendee names and initials while people waited.
Shooting around a live queue
The festival ran at American Airlines headquarters with a full hall of attendees. Filming worked around the line rather than pausing it, catching the machine mid-etch and the handover at the end.
What it was used for
The material went out as promotional footage for the activation, with vertical versions cut for social and a talking head interview covering how the setup works.
Stills
Need event videography in DFW?
Send the brief and a fixed price comes back inside one business day.
- Fixed quote, written up front
- You own every file at handover
- Reply inside one business day



